Zeng, Ming

Smart Business

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ISBN 13:
9781633693296
author:
Zeng, Ming
format:
HardBack
publisher:
Harvard Business Review Press
language:
English
Publication Year:
2018
Pages:
320
Dimensions:
155 mm X 234 mm
Genre:
23.88 x 16.26 x 2.79 centimetres, Computers, Artificial Intelligence, Computers,
Condition:
New
Availability:
Item usually sent within 10 working days
£18.49

Description

Smart Business: A Radical New Approach to Strategy Revealed by Alibaba's Success. The traditional approach to strategy is no longer relevant in today's interconnected and automated business landscape. According to Ming Zeng, the Chief Strategy Officer of the Alibaba Group, strategy has undergone a radical transformation. In this book, Zeng shares how companies like Alibaba are becoming "smarter" through interconnected networks and algorithms that learn from interactions to improve decisions and actions. Zeng explains how strategy is fundamentally redefined in today's business environment, moving away from traditional principles and frameworks. He reveals the revolutionary practices adopted by Alibaba and other companies, providing a new toolkit for formulating and executing strategy. This book builds on Zeng's previous research, putting Alibaba's strategies into a broader context that applies to all businesses. By exploring cutting-edge practices from around the world, Smart Business offers a radical new approach to strategy that can be applied by any business.

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