10001 results for 'top brand'

Understanding what makes a brand successful is crucial for business success. This comprehensive guide applies various criteria to form an effective brand strategy, featuring case studies from global...

Todd Wilbur's latest culinary secret recipe book is now available. With over 1.5 million copies sold, this is the most popular title in his Top Secret Recipes series. In Even More Top Secret Recipes...

London, 2007, was a summer of boom and bust. Journalist Gil Peck had noticed strange things happening in the financial system, but his warnings fell on deaf ears. When a small northern bank ran out...

Discover the secrets behind America's favourite brand-name drinks. Todd Wilbur's Top Secret Recipes Lite reveals how to create cool kitchen clones of popular brands, from Applebee's Low-Fat Blackened...

The Crash by Robert Peston is a gripping thriller that exposes the dark underbelly of the financial system. In 2007, journalist Gil Peck uncovers a web of deceit and corruption that threatens the...

Brand Rewired: Connecting Branding, Creativity and Intellectual Property Strategy Discover how leading companies have transformed their brand creation process to add value to their business. This...

Brand New Brand Restarting Your Business in a Time of Crisis and Transformation by Robert Klanten;Andrea Servert;Gestalten This book presents expert branding strategies for small businesses,...

Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding is a revised and updated sixth edition of a leading guide to branding fundamentals, strategy, and process. As the...

Learn how to create and maintain a successful brand for your business. This new edition of Branding For Dummies provides practical advice and step-by-step instructions to help you define your...

Brand Elevation: A Proven Process for Becoming a Modern Prestige Brand Discover the key drivers behind successful brands and how to apply them to develop a winning brand strategy. This comprehensive...

Brands Win Championships by Jeremy Allen Darlow is a guidebook for NCAA athletic programs and athletes looking to build and elevate their brands. The author, with experience at adidas, shares three...

A woman and a young girl are found in a wrecked boat off Dartmoor. They are taken to All Hallows, an imposing asylum, where the woman remains in a coma and the little girl is placed in an attic room...

Stand out in a saturated market with a timeless jewelry brand. Tracy Matthews, a $8 Million jewellery designer and host of the Top-Rated 'Thrive by Design' Podcast, shares her expertise to help you...

Discover the tiny wonders of nature with Laura Brand's charming stories. From the intricate details of a hummingbird's visit to the sudden appearance of a pea shoot, this book invites you to slow...

Attracting and retaining top talent requires a compelling employer brand. This practical guide helps you build, scale, and measure a strong brand that showcases your company's unique traits and...

Brand Fusion: Purpose-driven brand strategy presents a compelling case for companies to develop brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. This...

Brand Atlas provides a comprehensive guide to branding for professionals who need to get up to speed on brand basics and marketplace trends. This valuable resource synthesizes key topics into...

Rethinking Prestige Branding: Uncovering the Secrets Behind Successful Brands What drives the success of prestige brands like Apple and Abercrombie & Fitch, despite breaking conventional marketing...

Branding: A Very Short Introduction by Robert Jones The power of branding is undeniable. From iconic names like Coca-Cola and Nike to everyday products and services, brands are ubiquitous in our...

Discover a simple yet effective way to attract money into your life with this practical guide to magickal cashbook. Damon Brand shares his expertise on how to make magick work for you, revealing the...

Create a brand toolkit for small businesses with confidence. Brand Yourself provides everything you need to know about creating a business brand, from strategy to design and personal branding. With...

Audio Branding explores the role of sound in shaping brand identity and enhancing consumer association. From branded ringtone tunes to audio branding for car unlocking sounds, this concise guide...

Brand Psychology brings together theory and practice from psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building,...

Discover the iconic brands that shaped your childhood with Boomer Brands. This nostalgic book takes you back to Saturday morning TV shows, cereals, soft drinks and snack foods, cool cars and rock 'n'...

Fashion Brands: How Marketers and Branding Experts Turn Clothes into Objects of Desire. The fashion industry has undergone significant changes in recent years. Once exclusive to the elite, fashion is...

Harness the power of employee influence and create enthusiastic brand advocates. Well-supported Employee Ambassadors on LinkedIn are powerful allies who can help your organisation attract new clients...

Nation Branding in Europe by João Freire provides an in-depth exploration of nation branding theory and practice within the European context. This book examines how countries build and manage their...

A psychological thriller from Valerie Keogh that will keep you guessing. When Melanie Scott is promoted to junior partner, she thinks she's left her past behind. But when an email containing a name...

Brands like Coca-Cola, Harley-Davidson and Nike are more than just products - they're cultural icons that evoke powerful emotions and symbolism. But what makes them so special? How can companies...

New from Keri Beevis comes a gripping psychological thriller about a family's dark past. Mead House was once their childhood home, but it holds a painful secret: the brutal death of their elder...

A chilling family secret comes to light in Keri Beevis's gripping psychological thriller. Mead House was once their childhood home, but for the author and her twin brother, it holds dark memories of...

Wealth Magick: A System for Attracting Great Wealth Damon Brand reveals the secrets of a powerful magickal system for attracting great wealth, developed over thirty years by a group of occultists...

Discover the secrets to success in digital marketing and social media. This comprehensive guide shares 100 insider tips and tricks used by top influencers and successful personal brands. By learning...

A psychological thriller from Valerie Keogh that explores the darker side of human relationships. When Melanie Scott is promoted to junior partner, she thinks she has left her past behind, but it...

Learn how top entrepreneurs are using social media marketing to reach one million followers and drive massive traffic to their content. Discover the secrets to dominate your competitors, become an...

Designing Brand Identity: An Essential Guide for the Whole Branding TeamThis comprehensive guide provides a thorough understanding of brand identity, covering research, strategy, design execution,...

The Brand Book is a straightforward and practical guide to the fundamentals of brands and branding, making it easy for anyone in business to create their own powerful brand. With real-world examples...

Build a strong brand that drives long-term success. Shireen Smith's Brand Tuned offers a step-by-step guide to creating and building a brand that stands out from the crowd. Drawing from...

Building Brand Experiences: A Practical Guide to Retaining Brand Relevance by Darren Coleman provides a step-by-step guide to creating tailored brand experiences that drive engagement and improve...

Boss Branding: Seven Ways to Craft a Legendary Brand Story by Sudhana SinghThis book offers practical guidance on building a successful brand, using the stories of seven ordinary people as case...

Brand Metrics: Measuring Brand Efficacy Along the Customer JourneyThis book provides students with the key tools to assess brand effectiveness and awareness, enabling them to design effective...

Create an authentic and consistent brand strategy by focusing on your company's values. This book breaks down the process into three steps, covering brand identity, setting intentions, and...

Branded Protest explores the intriguing connection between branding and protest movements. This book examines how visual stimulation plays a crucial role in conveying messages and increasing the...

International Brand Strategy: A Guide to Achieving Global Brand GrowthThis practical guide helps organizations build sales in foreign markets and maintain brand equity, providing a competitive...

Global Brand Strategy: A Guide to World-Wise Marketing in the Age of Branding By Jan-Benedict Steenkamp In today's globalized business landscape, building a powerful brand that resonates universally...

Designing Brands: A Collaborative Approach to Creating Meaningful Brand Identities By Robert Klanten, Mario Depicolzuane and Creative Voyage Gestalten, 2023, Hardcover, 272 pages. This comprehensive...

The Employer Brand: Bringing the Best of Brand Management to People at Work As companies seek to build strong relationships with their employees, the concept of employer branding is gaining momentum...

The Social Brand: Transforming Your Brand to Win in the Social Era by Huib van Bockel. In today's rapidly changing media landscape, businesses are struggling to adapt and succeed in the social era...

Building a brand that customers love is crucial in today's market, where consumers are constantly bombarded with marketing messages. In fact, only 1% of young people trust advertising, and yet some...

Brand Storytelling: Put Customers at the Heart of Your Brand StoryThis insightful guide helps you shift your brand's focus from self-promotion to customer-centric storytelling. By using narrative...

The Brand Gym: A Practical Workout to Gain and Retain Brand LeadershipThis practical guide demonstrates how brand management can boost business performance, providing inspiration for creating growth...

A fundamental shift has occurred in marketing and branding. Today's successful leaders focus on building a long-term platform rather than short-term strategies. This approach recognizes that branding...

Branded Lives: The Production and Consumption of Meaning at Work explores how brands shape our work experiences. This collection of qualitative studies examines employee branding as a new form of...

Brand Leadership: A New Approach to Managing Your Brand. The importance of brand equity has grown significantly in recent years, with many management fads coming and going. However, one concept that...

Branding Television examines how the UK and US television industries have adopted branding as a strategy in response to changes in the media landscape. Since the 1980s, broadcasters have sought to...

Duncan Stone's whirlwind romance with Callie Parker seems like a fairytale come true. But as their relationship escalates, Callie begins to realize that her new boyfriend is not the Prince Charming...

Denim Branded Jeanswear's Evolving Design Details is an in-depth exploration of the history and design elements that shape the world of denim branding. From the 1870s to modern contemporary brands,...

Discover your authentic self and unlock the power of branding that truly represents you. Brand You is a guide to helping you develop a strong personal brand, one that aligns with your values and...

Building a lasting relationship with customers requires more than just effective marketing. It's about understanding the collective consciousness of society and tapping into its power.This book...

A psychological thriller that explores the darker side of human nature. Valerie Keogh's latest novel follows Lissa McColl, a nurse who uses her position to uncover secrets and manipulate those around...

Branded Entertainment: Dealmaking Strategies & Techniques for Industry ProfessionalsThis practical guide provides an in-depth understanding of the branded entertainment business, written in a...

A French chateau has been our dream home for years. We're trading in our London life for an entire property in France, but we've had to sell everything - including our hopes of starting a family. As...

Duncan Stone's charming facade hides a sinister reality. A whirlwind romance with the country's most eligible bachelor, Callie Parker, quickly escalates into a nightmare. As she becomes increasingly...

Duncan Stone's charming facade hides a darker truth. A whirlwind romance with the country's most eligible bachelor turns into a nightmare as Callie Parker discovers the true nature of her boyfriend's...

Building a strong brand requires more than just listening to your customers. In fact, this approach can lead to homogeneity and forgettability.Multi-award-winning brand strategist Adam Ferrier argues...

As a modern entrepreneur, you need a clear vision for your brand and a way to communicate that effectively. Brand Brilliance by Fiona Humberstone provides a comprehensive guide to help you achieve...

A beautiful autumn break on a Norfolk Broads boat house seems like the perfect escape from the past. But for one woman, the silence and solitude bring a sense of unease. As strange things begin to...

Building a strong brand is crucial to increasing your impact and getting the audience you deserve. Brand the Change offers practical steps to help you create a clear, compelling offer, develop unique...

Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption by Royce Yuen is a valuable resource for businesses looking to revitalize their brands. As brand failures...

Build a Brand in 30 Days With Simon Middleton, The Brand Strategy Guru Create a lasting impression with your brand in just 30 days. This practical guide shows you how to establish a strong brand...

Brand Therapy: Practical Strategies for Pharma and Medtech Brands Brian D. Smith offers a comprehensive guide to creating effective brand strategies in the pharmaceutical and medtech industries. This...

A shocking discovery sets off a chain reaction in Anna's life. A mysterious letterbox arrival brings a black and white photo that threatens to upend her perfect world. Years of trying for a baby have...

This step-by-step guide helps you build a brand from scratch. You'll learn how to create a brand platform, devise a brand name, design your brand's identity, and craft your brand atmosphere touch...

Creating Passion Brands explores how brands can ignite passion among employees and consumers to outperform their peers. Through case studies and interviews with successful belief-led brands, this...

Branding is often misunderstood as simply being about logos. However, this couldn't be further from the truth. Myths of Branding dispels these misconceptions and provides a deeper understanding of...

Breakout Brands: Why Some Brands Take Off and Others Don't Jared Schrieber's in-depth analysis reveals the key factors that distinguish successful brands from those that struggle to gain traction. By...

A Brand Strategist's Note: Exploring Key Concepts in Branding and Marketing. For brand professionals seeking to refresh their understanding of branding and marketing principles. This book offers 70...

Global Brand Management: A Guide to Developing and Managing an International Brand By Laurence Minsky and Ilan Geva, Kogan Page, 2019 Managing a global brand is no longer just about having a website...

Book branding is an essential resource for anyone looking to establish a strong brand identity. Radim Malinic's guide offers practical advice and real-life examples to help you navigate the process...

The Branding of Polaroid: How We Beat Eastman Kodak and Its Little Yellow Boxes in the Marketplace Despite a Clunky Product and an Irrelevant Corporate NamePaul Giambarba, the first art director at...

Unlock the Power of Your Brand with a Story-Based Strategy Discover how to create meaning for your brand and build a loyal customer base. This book explains a six-step process to help you unlock the...

Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand StrategiesThis comprehensive guide brings together insights from leading academics and industry experts to explore what makes a...

Strategic Brand Licensing presents a roadmap for companies to leverage brand value and expand into new markets through partnerships. This book explores the benefits and risks of brand licensing, how...

Strategic Brand Design offers a clear overview of developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by providing all the necessary...

Building and maintaining a strong reputation and relevance in your personal and professional life is crucial for success. Garry Browne's guide, Brand New Brand You, explores how to improve your...

Brand Islam: The Marketing and Commodification of Piety by Faegheh Shirazi explores how consumerism, global communications, and Westernization are driving the commercialization of Islam. Many...

Brand New: Solving the Innovation ParadoxThis tightly focused book provides a proven road map for creating successful new products, services, and business models. Written by leading innovation...

Diana Palmer's Fire Brand is a gripping romance that explores the complexities of loyalty and attraction. When Gaby Cane returns to her past, she finds herself drawn to Bowie McCayde once more - this...

Turn Your Enthusiastic Customers into a Powerful Marketing Force Brand Advocates is your most loyal and engaged customers, who don't just buy your products but also sell them for you. They are the...

I Am My Brand: A Step-by-Step Guide to Building Your Personal Brand Without ApologyThis practical guide provides achievable techniques and tools for women to build their personal brand, helping them...

A Month in Provence by Gillian Harvey is a heartwarming and uplifting tale of self-discovery and transformation.After losing her husband, interior designer Nicky finds herself at a crossroads...

A chance encounter sets off a chain reaction that will change Alex's life forever. At sixty, he finds himself falling in love for the first time, but his new feelings are met with indifference from...

Learn how to build and manage a successful brand in just seven days. This updated second edition of Brand Management In A Week provides a practical program on the principles of brand management,...

Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s by Barry Silverstein is a fascinating exploration of iconic brands from the Boomer era. This book delves into the stories...

Brand Failures: A Riveting Look at 100 Major Brand Blunders Discover what makes global giants like Coca-Cola and McDonald's fail with their branded products. This book takes an in-depth look at the...

Building Brand You! A Step-by-Step Guide to Building Your Personal Brand is a practical guide to resolving the challenges of personal branding in today's competitive world. With growing competition...

Unlocking brand growth through effective marketing is crucial for businesses seeking to create and enhance their reputation. M. Sherrington's book explores this concept, drawing from the operating...

The Smart Branding Book: Building a Profitable and Resilient Brand Dan White presents a concise guide to successful branding in today's fast-paced business environment. With clear and accessible...

Brand Seduction: Unlocking the Power of Neuroscience in Marketing. In this groundbreaking book, Daryl Weber reveals the latest psychological and neuroscientific discoveries about how our minds...

Riding for the Brand Stories by Louis L'AmourThe American West was a land of opportunity and danger, where individuals could stake their claim and fight for what mattered. In these stories, Louis...