Stefan Niemeier

Reshaping Retail

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ISBN 13:
9781118656662
author:
Stefan Niemeier
format:
HardBack
publisher:
John Wiley & Sons
language:
English
Publication Year:
2013
Pages:
208
Dimensions:
15.75 x 2.29 x 23.11 centimetres
Genre:
Business, Sales, General,
Condition:
New
Availability:
Item usually sent within 10 working days
£26.57

Description

The retail industry has undergone significant transformations over the years. From humble beginnings to becoming an art and science, retailers have consistently adapted to changing consumer demands. Today, emerging markets are repeating this story at an unprecedented scale and speed. Reshaping Retail explores the driving causes, current trends, and consequences of a transformation in retail triggered by technology. The changes go beyond e-commerce, with technological advancements in hardware, software, mobile telecommunications, and the Internet playing a crucial role. To succeed, retailers must adopt a customer-centric approach that becomes embedded in daily tasks, valuing this mindset not just for store owners but also for all employees. Ultimately, success hinges on more than technical competence; it requires a way of thinking that prioritizes customer needs and adapts to the new consumer-driven world.

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