Simmons, Adam
Realistic Business Forecasting
- ISBN 13:
- 9781912777396
- author:
- Simmons, Adam
- format:
- Paperback
- publisher:
- U P Publications
- language:
- English
- Publication Year:
- 2020
- Pages:
- 380
- Dimensions:
- 25.4 x 20.3 x 2.6 centimetres (1
- Genre:
- Business, Management, Strategy,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Realistic Business Forecasting by Adam Simmons provides a practical and accessible guide for businesses to build their strategies in advance. It bridges the gap between academic methodology and practical application, helping organisations make informed decisions about economic viability. By combining commercial and academic experience, Adam Simmons has created a comprehensive resource that addresses the often-overlooked forecasting element. The book offers a clear and actionable approach to building on strengths, mitigating weaknesses, and assessing opportunities and threats in the macro-environment. This guide is suitable for businesses of all sizes and sectors, providing a valuable tool for developing practical business strategies based on realistic forecasting.