Amy Fried
Pathways to Polling
- ISBN 13:
- 9780415891424
- author:
- Amy Fried
- format:
- Paperback
- publisher:
- Routledge
- language:
- English
- Publication Year:
- 2011
- Pages:
- 192
- Dimensions:
- 22.9 x 15.2 centimetres (0.27 kg
- Genre:
- Nonfiction, Politics, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Amy Fried examines the early days of public opinion polling in mid-20th century America. A crisis of legitimacy arose after major polling firms predicted a win for Thomas Dewey over Harry Truman in the 1948 presidential election, only to be wrong. This failure led to criticisms of polling and pollsters were forced to defend their craft. Fried argues that early political pollsters, market researchers, and academic and government survey researchers formed a network critical to the growth of public opinion enterprises. This network provided financial support for polling pioneers, helping them survive despite the criticism. Fried demonstrates how interactions between ideas, organizations, and institutions shaped the development of public opinion polling. The evolution of public opinion polling has been influenced by these early efforts, with many approaches still in place today.
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