Olson, Randy
Narrative Is Everything: The ABT Framework and Narrative Evolution
- ISBN 13:
- 9781072232575
- author:
- Olson, Randy
- format:
- Paperback
- publisher:
- Independently Published
- language:
- English
- Publication Year:
- 2019
- Pages:
- 344
- Dimensions:
- 22.9 x 15.2 x 1.8 centimetres (0
- Genre:
- Business, Communication, General,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Narrative Is Everything: A New Perspective on Cultural Evolution Randy Olson's latest work is a culmination of his 40-year journey into storytelling and science. This book presents two levels of insight, allowing readers to explore its practical applications or delve deeper into the underlying mechanisms of cultural evolution. On one hand, the ABT Framework (And, But, Therefore) is showcased as a powerful tool for improving communication in various fields, from business to entertainment. On the other hand, Olson proposes a detailed mechanism of cultural evolution through "narrative selection," where the brain acts as the selective agent and the ABT Framework determines what survives and thrives over time. By examining how narrative structures shape our perceptions and influence cultural development, Olson offers a fresh perspective on the role of storytelling in shaping human societies.
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