Jesko Perrey , Dennis Spillecke , Tjark Freundt ,
Marketing Performance: How Marketers Drive Profitable Growth
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- ISBN 13:
- 9781119278337
- author:
- Jesko Perrey , Dennis Spillecke , Tjark Freundt ,
- format:
- HardBack
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 2016
- Pages:
- 200
- Dimensions:
- 16 x 2 x 23.6 cm
- Genre:
- Business, Finance & Law, Management, Management Skills, Jesko Perrey, Dennis Spillecke, Tjark Freundt, Jonathan Gordon, Thomas Bauer,Marketing Performance: How Marketers Drive Profitable Growth,John Wiley & Sons,1119278333,Sales & Marketing,Business
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Marketing Performance: A Proven Toolkit for Driving Profitable Growth
This practical guide helps top marketers drive business growth by making their marketing budget work harder. It provides expert insight and real-life case studies to help you increase sales, reduce costs, and strengthen the role of marketing in your organisation.
With a focus on quantified ROI and sustainable performance improvements, this book is ideal for CMOs who want to adopt an investor's mindset and make data-driven decisions. Learn how to drive marketing performance and grow your business with this concise and accessible guide.
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