Kotler, Philip
Marketing 6.0: The Future Is Immersive
- ISBN 13:
- 9781119835219
- author:
- Kotler, Philip
- format:
- Hardback
- publisher:
- Wiley
- language:
- English
- Publication Year:
- 2024
- Pages:
- 256
- Dimensions:
- 23.1 x 15.5 x 2.5 centimetres (0
- Genre:
- Business, Marketing, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Philip Kotler and his co-authors explore how marketers can harness technology to address customers' needs and make a positive impact in Marketing 6.0: The Future Is Immersive.
This book provides insights into the evolving world of marketing, where traditional methods are being replaced by new technologies and business models that cater to changing consumer behavior.
Readers will learn about the latest trends in metamarketing, including how to tap into metaverses and extended reality, and how to create a more interactive and immersive customer experience across physical and digital spaces.
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