Ni, Lan
Intercultural Public Relations
- ISBN 13:
- 9781138189225
- author:
- Ni, Lan
- format:
- Paperback
- publisher:
- Routledge
- language:
- English
- Publication Year:
- 2018
- Pages:
- 330
- Dimensions:
- 22.9 x 15.2 centimetres (0.50 kg
- Genre:
- Arts & Photography, Language Arts, Communication,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics is a comprehensive framework that unifies theories of public relations and intercultural communication. It examines empirical studies of intercultural interactions, providing a theory-driven approach to inform and guide research and practices in intercultural public relations. The book explores three integrated processes: identification of publics, relationship management, and conflict resolution. These areas represent the most critical functions that public relations contributes to organizational effectiveness, including scanning the environment, identifying strategic publics, and building long-term relationships with these publics. This work adopts a balanced approach, combining both public-centered and organization-centered perspectives. As an essential reference for students, practitioners, and scholars in today's global public relations environment, this book provides numerous levels of analysis and incorporates the use and challenges of social media.
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