Centola, Damon
How Behavior Spreads
- ISBN 13:
- 9780691175317
- author:
- Centola, Damon
- format:
- HardBack
- publisher:
- Princeton University Press
- language:
- English
- Publication Year:
- 2018
- Pages:
- 312
- Dimensions:
- 23.88 x 15.75 x 3.3 centimetres
- Genre:
- 23.88 x 15.75 x 3.3 centimetres, Nonfiction, Social Sciences, Popular Culture,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
How Behaviour Spreads: The Science of Complex Contagions
Damon Centola presents a new theory for how social networks influence the spread of behaviour, challenging common assumptions about the role of weak ties in diffusing change.
This book offers practical insights into understanding and harnessing social networks to drive positive behavioural change, with implications for public health, organisational change and social innovation.
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