Almog, Tamar

Generation Y: Generation Snowflake?

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ISBN 13:
9781912676064
author:
Almog, Tamar
format:
Paperback / softback
publisher:
Vallentine Mitchell & Co Ltd
language:
English
Publication Year:
2019
Pages:
272
Dimensions:
23.4 x 15.6 centimetres (0.49 kg
Genre:
Nonfiction,Social Sciences, Popular Culture,
Condition:
New
Availability:
Item usually sent within 20 working days
£34.53

Description

What is the cultural DNA of today's youth? Born in the 1980s and 1990s, Generation Y came of age during a period of unprecedented economic growth. This book provides answers to key questions about their sociological interpretations.

Based on extensive research, it explores the generational traits that define this group, including their individualistic and globalized values. The study focuses on Israeli society, but its findings are applicable to Western societies as a whole.

Through in-depth analysis, the authors shed light on the cultural context that shaped this generation. This book offers valuable insights into the complexities of modern youth culture.

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