Bucher, Amy

Engaged: Designing for - Behavior Change

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ISBN 13:
9781933820422
author:
Bucher, Amy
format:
Paperback
publisher:
Rosenfeld Media
language:
English
Publication Year:
2020
Pages:
320
Dimensions:
22.6 x 15.2 x 2 centimetres (0.3
Genre:
Nonfiction, Technology & Engineering, Industrial Design,
Condition:
New
Availability:
Item usually sent within 20 working days
£47.55

Description

Understanding why people engage with digital experiences is key to creating products that hold their attention. This book explores the psychology behind engagement and offers practical tips for applying these principles to your own work.

By incorporating insights from psychology into your designs, you can help users achieve meaningful goals, learn and grow, and connect with others. Whether you're new to behavior change or have a background in psychology, this book provides valuable guidance on how to create engaging experiences that fuel core psychological needs.

With practical advice and real-world examples, "Engaged Designing for Behavior Change" helps you understand what makes people tick and how to design products that resonate with them. By doing so, you can create digital experiences that truly capture their attention and leave a lasting impression.

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