Ingwer, Mark
Empathetic Marketing
- ISBN 13:
- 9780230340275
- author:
- Ingwer, Mark
- format:
- HardBack
- publisher:
- Palgrave Macmillan
- language:
- English
- Publication Year:
- 2012
- Pages:
- 235
- Dimensions:
- 155 mm X 235 mm
- Genre:
- Business ; Economics, Customer Service
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
This book offers a revised understanding of human needs, providing businesses with a framework to identify and incorporate this perspective into their strategy. The author explores each chapter around a specific emotional need, helping companies create long-term customer satisfaction.
By applying this new approach, businesses can gain a deeper understanding of what drives their customers' behavior and make more informed decisions about how to meet their needs.
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