Machin, David
Doing Visual Analysis
- ISBN 13:
- 9781473972995
- author:
- Machin, David
- format:
- Paperback (22 Jan 2018)
- publisher:
- SAGE Publications Ltd
- language:
- English
- Publication Year:
- 2018
- Pages:
- 216
- Dimensions:
- 23.88 x 16.76 x 1.52 centimetres
- Genre:
- Classical Studies Textbook
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Visual communication shapes our perceptions and experiences of the world. This encompasses not only visual media, but also the design of websites, data visualization software, packaging branding, building design, and furniture design. Doing Visual Analysis: From Theory to Practice provides students with concrete tools to research and analyse a wide range of visual data. The book shows how to apply the right mix of methods to individual projects, equipping them with skills to break down and analyse contemporary visual communication. By discussing examples of tool usage in real-world projects, the book also explains which research questions are best suited to different tools and methods. It demonstrates how to combine approaches and use tools alongside other methods, such as content analysis or interviews, making it an essential companion for students and researchers of visual data across the social sciences.
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