Laville, Lucy

Creating Success: Develop Your PR Skills: 86

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ISBN 13:
9780749459703
author:
Laville, Lucy
format:
Paperback
publisher:
Kogan page
language:
English
Publication Year:
2010
Pages:
176
Dimensions:
21.9 x 14 x 1.3 cm
Genre:
Business & Management
Condition:
New
Availability:
Item usually sent within 10 working days
£13.11

Description

Develop Your PR Skills provides a straightforward guide to maximising your company's potential through effective public relations. This concise book covers key concepts and principles, helping you learn how to apply them in real business scenarios.

From strategic planning to crisis management, internal communications, and research-driven strategies, each chapter is designed to be self-contained and easy to understand. The book also explores the role of media, stakeholders, customers, and ethics in public relations, providing a comprehensive overview of the field.

With its direct approach and focus on practical advice, Develop Your PR Skills is an ideal resource for anyone looking to improve their public relations skills and achieve better results for their organisation. Key websites and reading materials are also included to support further learning and development.

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