ROSS, BERNARD
CHANGE FOR GOOD
- ISBN 13:
- 9780692064368
- author:
- ROSS, BERNARD
- format:
- Paperback
- publisher:
- CENTRAL BOOKS
- language:
- English
- Publication Year:
- 2019
- Genre:
- General, Volkswirtschaft, Volkswirtschaftslehre,
- Condition:
- New
- supplier_id:
- 9
- Availability:
- Item usually sent within 10 working days
Description
Change for Good: Using Behavioural Economics for a Better World offers a powerful practical toolkit for those working in fundraising, campaigning and advocacy.
The book draws on the latest thinking in behavioural economics, neuroscience and evolutionary psychology to provide insights into how people make decisions and behave.
By applying this knowledge, individuals can develop more effective strategies for influencing others and achieving their goals, leading to positive change in a range of contexts.
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