Richards, Chet
Certain to Win
- ISBN 13:
- 9781413453768
- author:
- Richards, Chet
- format:
- Paperback
- publisher:
- Xlibris Corporation
- language:
- English
- Publication Year:
- 2004
- Pages:
- 188
- Dimensions:
- 140 mm X 214 mm
- Genre:
- Business strategy
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Certain to Win: The Strategy of John Boyd, Applied to Business by Chet Richards. This book develops the strategy of late US Air Force Colonel John R. Boyd for the world of business. Boyd's ideas were initially applied to military matters, but he also studied and applied principles from the Toyota Production System to improve business operations. His concept of the OODA loop has been widely discussed in business circles, with writers such as Keith Hammonds, George Stalk, and Tom Peters exploring its effects on competitors. Boyd's approach to strategy is based on a simple yet powerful cycle: observe, decide, act, and orient. This framework can be applied to any business situation, helping managers make better decisions and stay ahead of the competition. By understanding and applying Boyd's principles, businesses can improve their performance and achieve greater success.
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