Patterson, Patrick Hyder
Bought ; Sold
- ISBN 13:
- 9780801450044
- author:
- Patterson, Patrick Hyder
- format:
- HardBack
- publisher:
- Cornell University Press
- language:
- English
- Publication Year:
- 2011
- Pages:
- 388
- Dimensions:
- 23.98 x 16.48 x 3.12 centimetres
- Genre:
- History, Europe, Russia,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Yugoslavia was a unique case among communist countries during the Cold War era. Its openness to cultural elements from both socialism and capitalism allowed ordinary citizens to access a wide range of consumer goods and services, including modern advertising and sales techniques. In "Bought & Sold", Patrick Hyder Patterson explores how socialist Yugoslavia embraced a consumer culture usually associated with capitalism, and examines its role in the federation's collapse into civil war in 1991. The book features remarkable examples of Yugoslav print advertising and mass culture, revealing how shoppers' desires trumped genuine human needs. Patterson argues that Yugoslavia became a land where the symbolic value of consumer goods played a primary factor in individual and group identity, driven by a new business establishment promoting consumerist tendencies that ordinary citizens eagerly adopted.
Related Products
Related Products
Bought and Sold
Megan Stephens
Bought & Sold: Slavery, Scotland and Jamacia
Phillips, Kate
The Power of Persuasion: How We're Bought and Sold
Robert Levine
Inventing Paradise: The Power Brokers Who Created, Bought, and Sold the Dream of Los Angeles
Haddad, Paul
Bought (Highest Bidder)
Willow, Winters