Hallsworth, Michael

Behavioral Insights

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ISBN 13:: 9780262539401
author:: Hallsworth, Michael
format:: Paperback / softback
publisher:: MIT Press
language:: English
Publication Year:: 2020
Pages:: 248
Dimensions:: 17.8 x 12.7 centimetres (0.37 kg
Genre:: Nonfiction, Psychology, Applied Psychology,
Condition:: New
Availability:: Item usually sent within 10 working days

£14.20

Current Stock: 5

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Description

Description

The Behavioral Insights approach offers a fresh perspective on understanding human behavior and its practical applications. By applying evidence about actual human behavior to real-world problems, this approach can help governments, businesses, and nonprofits develop more effective solutions.

This introduction to the behavioral insights approach provides an overview of its core features, origins, and practical examples. Written by two leading experts in the field, it explores how the approach is grounded in a concern with practical problems, the use of evidence about human behavior, and experimentation to evaluate impact.

The book also delves into the limitations and ethical implications of the approach, as well as its recent expansion into new areas. With examples from across different policy areas, it offers guidance on how to run a behavioral insights project, making this an essential resource for anyone looking to apply evidence-based insights to real-world challenges.

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