Dent, Mike
Audience Development and Cultural Policy
- ISBN 13:
- 9783030629724
- author:
- Dent, Mike
- format:
- Paperback
- publisher:
- Unbranded
- language:
- English
- Publication Year:
- 2023
- Pages:
- 408
- Dimensions:
- 21 x 14.8 x 1.5 centimetres (0.3
- Genre:
- Nonfiction, Politics, Public Policy,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Understanding the audience who consumes culture is crucial for the cultural sector. This book examines the relationship between audience development and cultural policy, offering a fresh perspective on how audience development relates to democratic access to culture. The author argues that the practice of audience development has been misunderstood by the arts management field, and proposes a new approach based on interviews with key individuals in the audience development field. The book provides an overview of arts marketing, audience development, and cultural democracy, making it essential reading for those working in arts management and cultural policy. This book is vital for anyone seeking to understand how our relationship with the audience has been constructed, and is a valuable resource for students, academics, and researchers in this field.
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