ATHERSTONE, ANDREW
ALPHA STORY
- ISBN 13:
- 9781399801515
- author:
- ATHERSTONE, ANDREW
- format:
- Hardback
- publisher:
- HODDER & STOUGHTON
- language:
- English
- Publication Year:
- 2022
- Pages:
- 320
- Dimensions:
- 23.8 x 16 x 3.2 centimetres (0.5
- Genre:
- Religion, Christianity, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Repackaging Christianity: Alpha and the Building of a Global Brand tells the story of one of the most famous and influential Christian movements of our time. Launched internationally in 1993, Alpha has become a global phenomenon, attracting wide public commentary over the decades.
The book chronicles the genesis of Alpha from its humble beginnings in a West London dinner party to its current status as an international movement with participants from every continent. It explores the key figures behind the movement, including Nicky Gumbel and Justin Welby, and examines the impact it has had on Christian innovation and resurgence in a secular culture.
For the first time, this book provides a full account of Alpha's history, shedding light on the dramatic conversion of its founder and other key figures. With no prior histories to draw upon, Repackaging Christianity offers a fresh perspective on this fascinating movement.
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